Wednesday 20th January 2021

Engaging the Inactive – “The Long Game”

In the first BiteSSSize Best Practice webinar of 2021 a panel of experts shared their insight and experience of different ways to ‘Engage the Inactive’. Read our highlights and rewatch the webinar here!

Many people see the turn of the year as a good time to form new resolutions, habits and change behaviors. With this in mind, SSS jumped straight into action hosting the first webinar of 2021 focussing on how to encourage more people to get active this year.

Experts in the field, Sarah Robertson (Oriam, Heriot-Watt) and Fraser Johnston (Scottish Cycling) were joined by Ian Lowe (SSS) to look at previous examples of best practice in this area, sharing some of their key learnings throughout on how to engage the inactive population.

Sarah presented on the Heriot-Watt Park Run which, although in its infancy, is showing positive signs of reaching new audiences. Community engagement has been excellent, but they recognise there is still work to be done to increase student participation. Fraser gave some great insight on his time working at the University of Glasgow where they encouraged students and staff to take part in ‘The Daily Mile’. He also talked about a number of Scottish Cycling’s initiatives which help to make equipment more easily accessible.

Some of the key takeaways included communication, collaboration and changing the campus culture!

Both Sarah and Fraser spoke of the surprisingly positive reaction they have witnessed to more traditional forms of communication such as posters and flyers.

Working across different departments is key to greater buy-in from an institutional, strategic perspective. This collaboration helps to make tackling inactivity a shared responsibility and further demonstrates the important part this can play in improving the student experience.

Changing the culture is the longer-term aim but one that could be supported by activity trends that have been witnessed during the pandemic. We are more acutely aware now of the benefits of regular exercise and the importance of getting daily physical activity. How can we capture this culture change to influence future culture within our student communities?

The final word was left to Ian Lowe who brought a wealth of experience from his various roles across student sport and student services. “This is a long game” he advised, and we should celebrate the small victories we get along the way. Small steps can make a huge difference in the bigger picture and it is important to remain open-minded, learn from new people/projects and remain adaptable to the ever-changing environment we find ourselves in.

Huge thanks to our panelists and to all our attendees for joining the call and contributing to the discussion.

🎥Miss the webinar? Rewatch the action here!⬇️

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