Friday 2nd September 2016

Boosting physical activity across the UK?

As Pokémon Go™ captures the nation, public health experts are asking what the impact of this is on people’s physical activity levels. Pokémon Go™ enthusiast Tepi Mclaughlin has blogged about the latest trend.

Do you play this?  Has it made you more active?  We think it would be cool to share your experiences and contribute to this research at Sheffield Hallam University.  Check out the article and if you want to participate you can click the link below.

Boosting physical activity across the UK

A free-to-play app storming across Britain. The aptly named “Pokémon Go™” combines the digital world with the world around us, and it’s making people move more. One possible reason the app is so popular is users don’t acknowledge the game as physical activity. If this is you, then ignore this article and keep playing!
The success of the app has been phenomenal. Users can be seen walking around the real world, motivated by the desire to achieve goals within the game. Quantifying the impact upon physical activity is challenging, but early estimates suggest an exciting 43-minute boost in walking per day. Too much sitting and not enough physical activity leads to a worsened health profile – can Pokémon Go™ lead to the public health goal to #SitLess #MoveMore?

Early Stats

Following the July 14th 2016 UK release of Pokémon Go™ it has been widely quoted in the press as:

  • having more active users than Twitter (and possibly Google Maps and Snapchat too!).
  • exceeding 5 million UK downloads.
  • the most downloaded game ever in its first week on the App Store.

Research is being conducted by Sheffield Hallam University investigating the apps impact on physical activity, which should provide more detail on the potential boost in physical activity.

link to the original article;